Opinion: Two Recent Events Have Again Shown Maritime’s PR Weakness Industry Updates Opinion by Editor - 1 July 20211 July 2021 Two torpedoes have slammed into the reputational hull of the maritime industry recently. The Ever Given Suez Canal crisis and the Black Trail TV documentary.
Opinion: Breakbulk Branding Industry Updates Opinion by Editor - 20 May 202120 May 2021 The starting point for a PR campaign is the brand values. The company brand or ethos is the soul of the company, the life source