Saudia Cargo, a prominent player in the cargo airline industry, has recently integrated Revenue Technology Services’ (RTS) cutting-edge solutions, including Velocity, AcceleRate, and Foresight, into its operations. This move marks a significant advancement in the realm of cargo automation and optimization.
RTS Velocity is a robust revenue management solution tailored to forecast capacity, show-up rates, and demand, while simultaneously optimizing overbooking, allotments, and bid prices. Complementing Velocity is AcceleRate, offering dynamic pricing decision support specifically designed for the cargo sector. AcceleRate considers various factors such as competition, customer value, price elasticity, and costs to recommend dynamic pricing strategies, while also managing rating and rate sheet information effectively.
The seamless integration of these solutions enhances Saudia Cargo’s operational efficiency, providing comprehensive support for revenue planning and sales budgeting. Foresight, another component of the suite, aids in setting annual revenue targets and sales objectives by considering schedules, capacity, demand, routes, equipment characteristics, and shipment details. It facilitates the design of freighter/truck schedules based on split demand, ensuring thorough planning and optimization across the organization.
The implementation process involved two distinct phases, focusing on the development of advanced Artificial Intelligence (AI) and Machine Learning (ML) techniques. These cutting-edge solutions were tailored to enhance air cargo revenue management processes, encompassing forecasting capacities, overbooking optimization, O&D-based demand forecasting, and allotment optimization.
Before deployment, rigorous testing was conducted by Saudia Cargo and RTS to ensure alignment with all business requirements, emphasizing their commitment to delivering unparalleled service quality and operational efficiency through automation.
Mansour Alasmi, Vice President of Network & Revenue Management at Saudia Cargo, expressed enthusiasm about the partnership, highlighting its commitment to pioneering innovation and cutting-edge solutions that redefine the industry’s standards. He emphasized the importance of leveraging the latest technologies to drive strategic initiatives and ensure Saudia Cargo’s position as a leader in the industry.
Johan Van Rensburg, Global head of Cargo Delivery, echoed these sentiments, expressing confidence in Saudia Cargo’s ability to redefine cargo automation. He praised the successful integration of RTS solutions, emphasizing its significance in setting new standards and inspiring further advancements in the industry.
Mukundh Parthasarathy, Head of Cargo Solutions at RTS, commended Saudia Cargo’s thought leadership and expressed pride in being chosen as their partner in this transformative journey. He emphasized the realization of their vision for an end-to-end decision support solution suite for cargo and highlighted Saudia Cargo’s commitment to pushing boundaries and striving for excellence.
With this integration, Saudia Cargo is poised to enhance its competitive edge in the industry, driven by data-driven pricing decisions and operational excellence.
Source: ACW
