In a move to fortify its presence in North America, Swire Shipping proudly announces the rebranding of Westwood Shipping Lines, effective February 1. The transformation marks the culmination of an ambitious journey initiated in 2022, which saw Swire Shipping acquiring Westwood with the aim of expanding its services in the region.
This rebranding is more than just a change in name; it symbolizes a harmonious integration of strengths and a commitment to delivering an enhanced customer experience. By consolidating under the unified brand of Swire Shipping, the company aims to capitalize on Westwood’s profound legacy in the Pacific Northwest and Northeast Asia. The streamlined approach promises a more seamless experience for customers and unlocks synergies in containers, networks, and projects across the expansive Swire Shipping network.
The decision to operate under one unified brand is a strategic move that aligns with Swire Shipping’s broader vision for growth and efficiency. By doing so, the company is poised to better serve its clientele throughout North America, Japan, South Korea, and China.
The Puyallup, WA, office will continue to play a pivotal role as the regional hub for Swire Shipping’s North America operations. This ensures continuity and a strong foothold in the market. The integration of Westwood’s seven-vessel fleet into the global Swire Shipping network is a testament to the commitment to expansion and service excellence. Notably, four vessels will retain their distinctive Westwood name and iconic green hulls, paying homage to the remarkable 130-year legacy of Westwood Shipping Lines.
This strategic move is not just a rebranding exercise; it is a pivotal step towards a more cohesive and efficient shipping experience for customers. Swire Shipping aims to leverage the strengths of both entities, providing a robust platform for growth and innovation.
As the global shipping industry continues to evolve, Swire Shipping’s rebranding reflects a commitment to staying ahead of the curve. The unified approach, streamlined operations, and enhanced global network position Swire Shipping as a formidable player in the maritime and logistics landscape.
With the horizon expanding, Swire Shipping invites customers and partners to embark on this new journey together, where efficiency, reliability, and a rich legacy converge to shape the future of shipping.
